Lunchtime Learning 6 – Marketing for Professional Services.

about

Professional services might be different to consumer businesses, but that doesn’t mean they don’t need marketing.

About this Event

The expertise of the staff, the credibility of the brand and the ability to stay top of mind are key issues for professional services firms like solicitors and accountants. Treena Clarke from Harbinson Mulholland will dicsuss the key differences in marketing professional services and understanding your market as well as content and digital marketing, network and relationship building and the importance of brand.

Treena Clarke has been leading marketing in Professional Services for 22 yearsFor the last 13 she has been Head of Marketing with Harbinson Mulholland, a locally owned chartered accountancy firm based in BelfastPrior to that she worked in Wealth Management and Offshore Financial Services.In 2016 she co founded the NI Family Business Forum , a joint initiative with Harbinson Mulholland and Ulster University and she oversees the marketing and comms strategy for 8 service lines with multiple audiences.

Don’t miss out on the other Lunchtime Learning events. We’ve got 6 weeks of marketing events aimed at the local business community.

All the workshops take place in the Black Box from 12:30 – 1:30pm on 6 consecutive Wednesdays. Come to one or come to them all.

This series we’re covering TikTok, LinkedIn, PR, analytics and content creation.

Tickets are free for CQ BID members (we do check, so don’t try it on!) and £10 for everyone else.

Lunchtime Learning is brought to you by Destination CQ – the Cathedral Quarter’s Business Improvement District, working to improve the area for all its residents.