When Donald Trump became President the world had a collective heart attack. How could this lunatic win an election? How could people vote for this orange-faced narcissist who is very clearly the definition of a braindead idiot? Alex Kazam is a professional magician with an interest in persuasion. He predicted Trump’s win in September 2013, back when he was considered a joke candidate who wouldn’t even make it through the early stages of the leadership primaries.
His prediction was not based on Trump’s policies or politics. He recognised that Trump is a Master Persuader – a person with a secret arsenal of linguistic skills designed to defeat opponents and capture the imaginations of millions. Far from being a lunatic or idiot, Trump is in fact a genius and who has carefully crafted a persona and a persuasive skill set bordering on the hypnotic.
In this lecture, Alex Kazam will take you through Trump’s secret techniques. Whether you are a Trump-lover or hater you can utilise these same principles in your professional and private life. Some of these include:
– How to make your point memorable by conveying it in visual terms.
– How to use confirmation bias to defeat your opponents.
– How to embrace an insult thrown at you, and turn it into a positive.
Perhaps most importantly, you will become aware when someone is trying to use Trump’s techniques on YOU.